PROJECT_EXPERIMENTAL POSTERS
CLIENT_JORDAN BRAND

WE TOOK THE IDEA OF"BECOME LEGENDARY" AND CREATED PIECES THAT EMBODIED THE ENERGY AN DFIGURE OF MICHAEL JORDAN. THERE WERE SOME LIMITS TO BE CONSIDERED. I WAS IMMEDIATELY DRAWN INTO THE RETRO IMAGERY OF JORDAN WHEN HE WAS YOUNGER. THERE WAS THIS RAW POWER TO THE FIGURE. I WANTED TO MIX THE IMAGERY TOGETHER WITH A NEWER IMAGE OF JORDAN ALONG WITH ONE OF THE SHOES. I WANTED TO ADD SOME MORE ORGANIC IMAGERY TO CRAETE A MYSTIQUE TO THE FEEL. IN CAME THE PAINT AND FOUND OBJECT TEXTURES. AS A LARGE POSTER ONE CAN SEE THE DETAILS THAT WERE BUILT INTO THE IMAGE. ITS A DIFFERENT TAKE ON MICHAEL JORDAN BUT THAT SWHAT IT WAS ALL ABOUT, TAKING A DIFFERENT APPROACH NAD MAKING ART. MANY THANKS TO JASON HERKERT.