PROJECT_ HOT WHEELS LIMITED SNOWBOARD
CLIENT_ HOT WHEELS_SIMS SNOWBOARDS

THE IDEA FOR A HOT WHEELS BRANDED SNOWBOARD CAME 3 YEARS BEFORE ITS ACTUAL DEBUT. THE IDEA
HAD BEEN AN ONGOING DISCUSSION WITH MYSELF AND THE BOYS DIVISION OF HOT WHEELS. THE BRAND REALLY WANTED TO BREAK INTO ACTION SPORTS ON A LEGITIMATE PLANE. USING A
MANUFACTURER THAT HAD A CREDIBLE NAME AS WELL AS SOUL IN THE INDUSTRY. MY RESUME IN THE INDUSTRY ALLOWED ME TO BRIDGE THAT GAP. HERE ARE SOME OF THE PROTOTYPES THAT WERE
DESIGNED. IT WAS A DIFFICULT TASK BECAUSE WE REALLY WANTED THE GRAPHICS TO HAVE THE HOT WHEELS STYLE AND ALSO CONNECT WITH THE COLLECTORS. THE RED GRAPHIC WON OUT.YOU CAN FIND ONE ON EBAY FROM TIME TO TIME. IT WAS A GREAT COLLABORATION OF CONNECTING SOLID DESIGN WITH BIG BRANDING TO CROSS INTOA NEW DEMOGRAPHIC.